Santiago Mendoza

Santiago Mendoza Jr.

The American Heart Association has named Santiago Mendoza Jr. 2017 as Bay Area Go Red for Women Cause sponsor and chair.

Mendoza serves as the senior vice president of business development and marketing for Bay Area Regional Medical Center.

“Each year brings more excitement and enthusiasm to the Go Red for Women cause, and we are thrilled as a hospital to partner with the American Heart Association to make a difference in the lives of women in the Houston Bay Area,” Mendoza said. “This year’s event is especially close to my heart as I recently had a heart attack myself. I know the signs and symptoms of a heart attack and ignored them for many hours before going to Bay Area Regional Medical Center’s ER. I didn’t think I was having a heart attack — my most prominent symptoms were dizziness, nausea and shortness of breath.

“It is so important to be aware of your body and know where to go if you show the signs and symptoms of a heart attack.”

Throughout the 2016-2017 year, Bay Area Regional Medical Center will serve as the driving American Heart Association corporate sponsor for women’s heart health awareness in the Bay Area by engaging the community in the Go Red for Women Campaign, including National Wear Red Day (Feb. 3), American Heart Month (February) and the local Go Red for Women Luncheon (Feb. 24).

The 2017 Go Red for Women Luncheon will be held at South Shore Harbour Resort & Conference Center in League City. The luncheon is expected to draw more than 500 attendees and to set new fundraising records for the Bay Area division and mission of the American Heart Association.

The 2016 Bay Area Go Red for Women Luncheon raised more than $163,000. The goal for this year is to raise $175,000.

The lives of more than 275 women each day have been saved since Go Red for Women’s inception in 2004. Currently, some 8 million U.S. women are living with heart disease, yet only 1 in 6 women believes that heart disease is a serious health threat.

For more information on how to get involved, email, or visit


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